Team project
6 Weeks
My Role
Brand extension, In-Store design, Graphic themes, Packaging design
Brand Extension of Better Meat by Shinsegae food
Better meat, Shinsegae Food's plant-based alternative brand, had to create a visual identity for in-person customer interactions for an offline store. We chose the name 'The Better' for future expansion, highlighting face-to-face interactions while keeping our Better meat brand guidelines intact. This led to the development of the brand's visual identity.
In order to convey the brand's core values as a message for smooth communication with customers, we developed a visual symbol using typography. Through this, we aimed to visually emphasize the brand philosophy by highlighting the use of key visuals. By doing so, we can organically share the brand's core messages with customers.