Solo project with external agency
8 Weeks
My Role
Branding, In-Store design,
Graphic themes
RECETTE, Bakery branding of Shinsegae food
RECETTE is a bakery brand that explores the taste and beauty that is reminiscent of the Belle Epoque era in France, which was the golden age of French culture and arts. We used visual motifs to naturally emanate RECETTE’s brand attributes and build a high-quality brand identity system. To build a consistent visual motif, we leveraged word marks as a symbol.